....when you're buying jeans, that's when.
Now I can understand- to degrees- that clothes marked up in small, medium, large, etc may all vary somewhat. I mean what's small? And what's extra large? My small is probably bigger than your small. It's subjective, and I get that (so saying, I have T-shirts in my wardrobe ranging from medium to double-XL, and they're all about the same size).
But surely to god when you start to measure clothes in inches, they've got to be the same from one brand to the next? Nooooooooo........
I'm about a 32" waist at the moment (I know, slender little thing I am). I've tried on 34" jeans that I can't get the button within in 2" (proper inches) of closing, and 30" jeans that drop down my legs as I walk. How can 32 inches not be 32 inches?!
I've never been into a hardware store for a tape measure to be told that "this brand is a small sizing" or "this brand tends to be a bit on the big side". You can pretty much guarantee that if you take all the different-brand tape measures off the shelf and line them up, the 32 inch mark on one will be in the same place as on the rest of them.
So then, what are the great clothing manufacturers and fashion designers of the world using as a yard-stick? I mean it really isn't something that you can get wrong. It's either 32 inches or it isn't, it's that f*cking simple. What's the sense in mislabeling the item in the first place- if it's not the size it says it is, it isn't going to fit someone of that size, no matter how much you try and convince them otherwise.
You might as well save the time and ink and not bother to print a size on at all.
